Swedish Daily Newspaper – Svenska Dagbladet or SvD writes an interesting article about how YouTube is so different from traditional media, that traditional media icons, like Oprah, are having a hard time harnessing it.
The article is actually about a book called the YouTube Reader where they mention yours truly while discussing the YouTube phenomenon. (If someone could help me translate this better, that would be great!)
“Other contributions in the anthology highlight examples of successful vloggers – video bloggers – and studying how they managed to create successful brands. Among the more well-known and interesting examples is “Hot For Words” – where Marina Orlova (a sort of blend between Frederick Lindstrom and Victoria Silvstedt) teaches the etymology behind different words that her faithful and the environment crowd asked her to look at. Her imagery – with a mixture of sex appeal and teachers inside like admonishing – has proved a remarkably effective way of getting out etymology.
Jean Burgess and Joshua Green show that Orlova playing in six is just part of what in reality is a complex media strategy. Orlova commented frequently on the Internet, pick up and thank the commentators, corrects any errors and quickly tie together different social networks that arise around her video channel. Her ability to engage in network provides direct effect: both financially and in audience. Orlova has become a so-called cross-over hit, and now increasingly visible in other media as well.“